About the spot
Euromaster is one of the world’s leading car services provider. In their first major TV campaign in Finland ever, Euromaster wanted to tactically market their services in a way that would be appealing to the target audience and help them stand out in the general market. This series contains four films, each with a different product or service being marketed, but told with the same Nordic sense of humour.
This third spot is to sell new tires to replace the worn ones. Worn is.. well, worn.
This Euromaster series was shortlisted in the Finnish advertising film competition Voitto in the general category.