About the spot
Procountor is a leading accounting software company in the Nordics. As a part of their new visual guideline, Procountor wanted to make a TVC campaign to communicate the launch and how easy the software is to use. Together with TBWA\Helsinki, we came up with a story about how Procountor release the full potential of the user (told with a humoristic twist).
We created alongside the 30″ spot couple of shorter cut-downs for social media use. We also produced the photographs for the campaign.