About the spot
Telia wanted to enhance their image and visibility on B2B sector among entrepreneurs and small businesses on their Device as a Service (DaaS) area. The films were based on true stories, sent in by actual Telia customers. The campaign focused on different areas in the DaaS product line, including insurance, device maintenance and service.
We created a series of humorous, down to earth and easy to approach television commercials with still photographs and cinemagraphs of each of them. Each TVC was 30″ and for online advertising we created additional 15″ cut-downs.
If you have ever lost your data permanently, you can relate to this 15″ cut-down version. Although the cute dog lightens the mood.