{"id":5988,"date":"2020-03-18T09:16:03","date_gmt":"2020-03-18T07:16:03","guid":{"rendered":"http:\/\/semicolon.fi\/development\/skal\/?post_type=portfolio_item&#038;p=5988"},"modified":"2021-06-09T01:31:28","modified_gmt":"2021-06-08T22:31:28","slug":"lendo-mies-ja-auto","status":"publish","type":"portfolio_item","link":"https:\/\/www.skalhelsinki.fi\/fi\/project\/lendo-mies-ja-auto\/","title":{"rendered":"Lendo &#8211; Mies ja auto"},"content":{"rendered":"<h2 class=\"wp-block-heading\">Tietoa spotista<\/h2>\n\n\n\n<p>Lainojen vertailua tarjoava Lendo halusi erottua markkinasta, joka on t\u00e4ynn\u00e4 taktista ja tahmeaa mainontaa. Lendo halusi ottaa askeleen eri suuntaan kilpailijoistaan ja suuntasi katseensa liikuttavaan tarinankerrontaan, joka toisi samalla esiin kuluttajien oikeita lainatarpeita. Tuotimme kolme hyvin tarinallista ja elokuvallista 35 sekunnin tv-mainosta, jotka my\u00f6s kasattiin yhdeksi erilliseksi 35 sekunnin koosteeksi.<\/p>\n\n\n\n<p>T\u00e4m\u00e4 mainos kertoo miehen ensirakkaudesta. Ja siit\u00e4 luopumisesta.<\/p>\n\n\n\n<p>N\u00e4m\u00e4 Lendon tv-mainokset valittiin Screenforce Suomen j\u00e4rjest\u00e4m\u00e4n Parhaat Sekunnit -kilpailun shortlistalle.<\/p>","protected":false},"excerpt":{"rendered":"<p>About the spot The consumer loan provider Lendo wanted to stand out in a market filled with tacky and tactical advertisement. Instead of following the flock, Lendo wanted to tell heart filled and moving stories about the need for a consumer loan. 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