{"id":5990,"date":"2020-03-18T09:15:09","date_gmt":"2020-03-18T07:15:09","guid":{"rendered":"http:\/\/semicolon.fi\/development\/skal\/?post_type=portfolio_item&p=5990"},"modified":"2021-06-09T01:32:13","modified_gmt":"2021-06-08T22:32:13","slug":"lendo-aiti-ja-tytar","status":"publish","type":"portfolio_item","link":"https:\/\/www.skalhelsinki.fi\/fi\/project\/lendo-aiti-ja-tytar\/","title":{"rendered":"Lendo – \u00c4iti ja tyt\u00e4r"},"content":{"rendered":"

Tietoa spotista<\/h2>\n\n\n\n

Lainojen vertailua tarjoava Lendo halusi erottua markkinasta, joka on t\u00e4ynn\u00e4 taktista ja tahmeaa mainontaa. Lendo halusi ottaa askeleen eri suuntaan kilpailijoistaan ja suuntasi katseensa liikuttavaan tarinankerrontaan, joka toisi samalla esiin kuluttajien oikeita lainatarpeita. Tuotimme kolme hyvin tarinallista ja elokuvallista 35 sekunnin tv-mainosta, jotka my\u00f6s kasattiin yhdeksi erilliseksi 35 sekunnin koosteeksi.<\/p>\n\n\n\n

T\u00e4m\u00e4 mainos kertoo \u00e4idin ja tytt\u00e4ren tarinan.<\/p>\n\n\n\n

N\u00e4m\u00e4 Lendon tv-mainokset valittiin Screenforce Suomen j\u00e4rjest\u00e4m\u00e4n Parhaat Sekunnit -kilpailun shortlistalle.<\/p>","protected":false},"excerpt":{"rendered":"

About the spot The consumer loan provider Lendo wanted to stand out in a market filled with tacky and tactical advertisement. Instead of following the flock, Lendo wanted to tell heart filled and moving stories about the need for a consumer loan. The series contains three storylines, which were all […]<\/p>","protected":false},"author":2,"featured_media":6811,"comment_status":"open","ping_status":"closed","template":"","meta":[],"portfolio":[42],"class_list":["post-5990","portfolio_item","type-portfolio_item","status-publish","has-post-thumbnail","hentry","portfolio-spots"],"yoast_head":"\nSk\u00e5l Helsinki - Lendo - \u00c4iti ja tyt\u00e4r<\/title>\n<meta name=\"description\" content=\"About the spot The consumer loan provider Lendo wanted to stand out in a market filled with tacky and tactical advertisement. 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