{"id":6015,"date":"2020-03-18T09:56:04","date_gmt":"2020-03-18T07:56:04","guid":{"rendered":"http:\/\/semicolon.fi\/development\/skal\/?post_type=portfolio_item&#038;p=6015"},"modified":"2020-04-22T10:17:56","modified_gmt":"2020-04-22T07:17:56","slug":"pelastakaa-lapset-ry-deepfake-challenge","status":"publish","type":"portfolio_item","link":"https:\/\/www.skalhelsinki.fi\/fi\/project\/pelastakaa-lapset-ry-deepfake-challenge\/","title":{"rendered":"Pelastakaa Lapset &#8211; #Deepfake Challenge"},"content":{"rendered":"<h2 class=\"wp-block-heading\">Tietoa spotista<\/h2>\n\n\n\n<p>Kuvav\u00e4\u00e4renn\u00f6kset ja -videot ovat nyky\u00e4\u00e4n hankalaa erottaa aidoista. Pelastakaa Lapset ry halusi kasvattaa lasten, nuorten ja heid\u00e4n vanhempiensa tietoisuutta t\u00e4st\u00e4 haitallisesta ilmi\u00f6st\u00e4, jonka lapset ja nuoret kohtaavat p\u00e4ivitt\u00e4in.\n\nTuotimme tv-mainoksen, jonka kasvoiksi valikoitui kohderyhm\u00e4ss\u00e4 hyvin tunnettu TikTok-vaikuttaja Jennifer K\u00e4ld. Tv-mainos jalostui kampanjan my\u00f6t\u00e4 monikanavaiseksi sosiaaliseen mediaan ja sit\u00e4 n\u00e4ytettiin kohderyhm\u00e4n k\u00e4ytt\u00e4miss\u00e4 kanavissa ja tapahtumissa.<\/p>","protected":false},"excerpt":{"rendered":"<p>About the spot Pelastakaa Lapset (Save the Children) wanted to raise awareness about deepfakes and the threat that it imposes to children all around the world. To help get the message through to the target audience, Pelastakaa Lapset worked together with renowned TikTok influencer Jennifer K\u00e4ld, to create a cross-platform [&hellip;]<\/p>","protected":false},"author":2,"featured_media":6016,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"portfolio":[42],"class_list":["post-6015","portfolio_item","type-portfolio_item","status-publish","has-post-thumbnail","hentry","portfolio-spots"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sk\u00e5l Helsinki - Pelastakaa Lapset - #Deepfake Challenge<\/title>\n<meta name=\"description\" content=\"About the spot Pelastakaa Lapset (Save the Children) wanted to raise awareness about deepfakes and the threat that it imposes to children all around the\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.skalhelsinki.fi\/fi\/project\/pelastakaa-lapset-ry-deepfake-challenge\/\" \/>\n<meta property=\"og:locale\" content=\"fi_FI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sk\u00e5l Helsinki - Pelastakaa Lapset - #Deepfake Challenge\" \/>\n<meta property=\"og:description\" content=\"About the spot Pelastakaa Lapset (Save the Children) wanted to raise awareness about deepfakes and the threat that it imposes to children all around the\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.skalhelsinki.fi\/fi\/project\/pelastakaa-lapset-ry-deepfake-challenge\/\" \/>\n<meta property=\"og:site_name\" content=\"Sk\u00e5l Helsinki\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/skalhelsinki\" \/>\n<meta property=\"article:modified_time\" content=\"2020-04-22T07:17:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.skalhelsinki.fi\/wp-content\/uploads\/2020\/03\/809173357_1280.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"WebPage\",\"ItemPage\"],\"@id\":\"https:\/\/www.skalhelsinki.fi\/fi\/project\/pelastakaa-lapset-ry-deepfake-challenge\/\",\"url\":\"https:\/\/www.skalhelsinki.fi\/fi\/project\/pelastakaa-lapset-ry-deepfake-challenge\/\",\"name\":\"Sk\u00e5l Helsinki - Pelastakaa Lapset - #Deepfake Challenge\",\"isPartOf\":{\"@id\":\"https:\/\/www.skalhelsinki.fi\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.skalhelsinki.fi\/fi\/project\/pelastakaa-lapset-ry-deepfake-challenge\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.skalhelsinki.fi\/fi\/project\/pelastakaa-lapset-ry-deepfake-challenge\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.skalhelsinki.fi\/wp-content\/uploads\/2020\/03\/809173357_1280.jpg\",\"datePublished\":\"2020-03-18T07:56:04+00:00\",\"dateModified\":\"2020-04-22T07:17:56+00:00\",\"description\":\"About the spot Pelastakaa Lapset (Save the Children) wanted to raise awareness about deepfakes and the threat that it imposes to children all around the\",\"breadcrumb\":{\"@id\":\"https:\/\/www.skalhelsinki.fi\/fi\/project\/pelastakaa-lapset-ry-deepfake-challenge\/#breadcrumb\"},\"inLanguage\":\"fi\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.skalhelsinki.fi\/fi\/project\/pelastakaa-lapset-ry-deepfake-challenge\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fi\",\"@id\":\"https:\/\/www.skalhelsinki.fi\/fi\/project\/pelastakaa-lapset-ry-deepfake-challenge\/#primaryimage\",\"url\":\"https:\/\/www.skalhelsinki.fi\/wp-content\/uploads\/2020\/03\/809173357_1280.jpg\",\"contentUrl\":\"https:\/\/www.skalhelsinki.fi\/wp-content\/uploads\/2020\/03\/809173357_1280.jpg\",\"width\":1280,\"height\":720},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.skalhelsinki.fi\/fi\/project\/pelastakaa-lapset-ry-deepfake-challenge\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.skalhelsinki.fi\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Pelastakaa Lapset &#8211; 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