About the film
With this film we wanted to present GE Healthcare’s ICU solutions, in a clear and captivating way. The film tells the story of an automobile accident victim, and his patient journey through the GE Healthcare ecosystem. The focus of the story is as much on the equipment and healthcare professionals as it is on the patient.
We wanted to create a film that was informative and cinematic at the same time, creating a desire for the audience to find out more about the products and services provided by GE Healthcare.