About the spot
There are millions of forgotten mobile phones in Finland that haven’t been used in years and they most likely don’t even work anymore. Do you remember the good old non-smart Nokias and Ericssons that everyone had? You might have few stored in your drawers too. Gigantti wanted to challenge Finns to recycle their old forgotten mobile phones by starting a campaign to recycle one million mobile phones. Mobile phones contains precious metals that are dangerous to nature and humans if not recycled. By recycling old mobile phones there will be less mining of these metals and also less need of energy. The best part is, that Gigantti will donate 20.000€ for The Finnish Association for Nature Conservation to protect Finnish nature.
We created two humorous ads to be driven on social media and television in Finland and Sweden. This is the first of the two films.