About the spot
The consumer loan provider Lendo wanted to stand out in a market filled with tacky and tactical advertisement. Instead of following the flock, Lendo wanted to tell heart filled and moving stories about the need for a consumer loan. The series contains three storylines, which were all made into separate 35” TVC’s.
This second commercial of the series is about relationship and separation of mother and daughter.
The series was shortlisted in Screenforce Finland’s television advertising competition “Parhaat Sekunnit” (“The Best Seconds”).