About the spot
The consumer loan provider Lendo wanted to stand out in a market filled with tacky and tactical advertisement. Instead of following the flock, Lendo wanted to tell heart filled and moving stories about the need for a consumer loan. The series contains three storylines, which were all made into separate 35” TVC’s.
This first commercial of the series is a story about a man and his first love.
The series was shortlisted in Screenforce Finland’s television advertising competition “Parhaat Sekunnit” (“The Best Seconds”).