Pelastakaa Lapset – #Deepfake Challenge

About the spot

Pelastakaa Lapset (Save the Children) wanted to raise awareness about deepfakes and the threat that it imposes to children all around the world. To help get the message through to the target audience, Pelastakaa Lapset worked together with renowned TikTok influencer Jennifer Käld, to create a cross-platform campaign. At the center of the campaign was a TVC which we helped to plan and create.